![merlin_159451152_f4ad9074-a015-4daa-8d7a-38d715195b59-superJumbo.jpg](https://images.squarespace-cdn.com/content/v1/55e89143e4b027463ca0d432/1583870848937-X2RPSP1OW0OOY2OQ15R5/merlin_159451152_f4ad9074-a015-4daa-8d7a-38d715195b59-superJumbo.jpg)
Tracy Reese
Olu & Company portfolio for Tracy Reese.
![Brittany Greeson for The New York Times.](https://images.squarespace-cdn.com/content/v1/55e89143e4b027463ca0d432/1583870802701-5B31W35CY1SSOVAII6YH/merlin_159451152_f4ad9074-a015-4daa-8d7a-38d715195b59-superJumbo.jpg)
Brittany Greeson for The New York Times.
Hope for Flowers by Tracey Reese
Tracy Reese—a celebrated fashion designer—hired Olu & Company to execute a comprehensive media relations campaign around her new, slow-fashion label called Hope For Flowers. The campaign resulted in 16 pieces of press that reached nearly one million people. Coverage highlights include: Elle, Hour Detroit, The New York Times, Vogue and Women’s Wear Daily.