Barrett Barrera Projects

Olu & Company provided a multifaceted approach encompassing exhibition marketing and strategic public relations outreach to promote Barrett Barrera Projects, an art consultancy based in St. Louis, Mo., and their robust exhibition programming. By developing and executing comprehensive media campaigns, Olu & Company has forged meaningful brand partnerships and elevated Barrett Barrera Projects’ public profile and exhibition press. In 2019, we organized a VIP cocktail event at the Perez Art Museum during Art Basel Miami Beach, and, to date, have facilitated 21 introductions between Barrett Barrera Projects and potential museum partners, which led to BBP booking three traveling exhibitions. With the support and guidance of Olu & Company, Barrett Barrera Projects conceptualized and developed their 10-episode podcast Art is a Verb in 2020. 

Olu & Company recently completed campaigns forA Queen Within: Adorned Archetypes, To Survive on This Shore, For Freedoms St. LouisandAnn Ray & Lee McQueen: Rendez-Vous. Additionally, we have secured 141 pieces of print, radio and online press in outlets including AnOther, Artnet News, Cultured, CR Fashion Book, Elle Decor, Forbes,Document, The Guardian,Nylon, Observer,Oyster, them., Women’s Wear Daily and more, with an online readership of 7.8B.