Generator Z

Generator Z is an ideas lab—backed by the Ralph C. Wilson, Jr. Foundation—that launched in 2020 for teens and afterschool providers to reimagine the future of afterschool in Southeast Michigan and Western New York. The initiative retained Olu & Company to assist in communications efforts and to gather 2,000 teen leads through a strategic digital marketing campaign. Of these 2,000 leads, 1,012 teens were selected as “Generators” through a rigorous application process and paid $1,000 each over the course of the initiative. 

Olu & Company manages all aspects of Generator Z’s Instagram and Facebook accounts. Our social media content, which is written and directed by actual members of Generation Z, serves as a living archive of the program’s impact, provides important programmatic updates to Generators and serves as an educational resource around social issues, pop culture and news—all through a distinctly Gen Z lens that resonates authentically with teens.