Aperture Foundation

Aperture Foundation retained Olu & Company to provide strategic public relations support for “Ernest Cole: House of Bondage.” First published in 1967, Ernest Cole’s “House of Bondage” has been lauded as one of the most significant photography books of the twentieth century, revealing the horrors of apartheid to the world for the first time and influencing generations of photographers around the globe. We secured 15 pieces of coverage, including The New York Times and The New Yorker, with a readership of 392M.