“From the Earth to the Moon: Vintage Nasa Photograph” Auction at Bloomsbury London

While “discreet publicity” may sound like a paradox, that’s exactly what a private collector sought when he retained Olu & Company to promote “From the Earth to the Moon: Vintage NASA Photographs,” a Bloomsbury London sale of nearly 700 previously unseen vintage photographs by NASA’s pioneering astronauts taken in space and on the moon. Olu & Company developed a strategy to keep the spotlight on the photography, and off the collector, resulting in coverage in The New York Times, Washington Post, New Yorker, National Geographic, TIME, USA Today, and The Daily Beast.