Gucci

Gucci hired Olu & Company to provide strategic consulting, communications, local media relations, event and community engagement support for the opening of their location in downtown Detroit. This included event support for the opening of the Building A Lasting Impact Gucci Changemakers exhibition at the Museum of Contemporary Art in Detroit. Along with those events, Olu & Company attained coverage for the store opening, the Building A Lasting Impact exhibition, the jessica Care moore poem at the Siren Hotel and the Gucci x Detroit vs. Everybody 2.0 collaboration. Olu & Company secured 16 pieces of coverage in outlets including HOUR Detroit, The Detroit Free Press, The Michigan Chronicle and more, reaching an online readership of nearly 26 million.