Start Small Think Big

Start Small Think Big (SSTB) is a nonprofit that provides small businesses with free legal, marketing and financial resources. When Olu & Company began working with the organization, SSTB was in the middle of a complete branding overhaul and was seeking a refreshed social media strategy and digital marketing campaign that matched the energy of the new visual identity. Olu & Company, in partnership with room for magic, facilitated workshops with SSTB to develop a full suite of social media templates and guidelines. We executed a social media strategy that situated SSTB as a thought leader advancing equity and inclusion in entrepreneurship. Our work resulted in a 27.2 percent increase in impressions and a 25.8 percent increase in engagement.

Concurrently, Olu & Company strategized and deployed a robust digital marketing campaign with the goal of expanding awareness of SSTB, familiarizing the public with the new branding, garnering leads for five key audiences and securing funding to support the organization’s mission. This digital marketing strategy included the production of five short documentaries highlighting small businesses in the SSTB network. Our campaign generated over 265 leads, bringing new business owners, volunteers, donors and corporate partners into SSTB’s network.