Talent is Not Enough

Talent Is Not Enough is a Substack publication by Amani Olu offering strategic insights for arts and culture professionals. Drawing on two decades of experience founding and leading ventures across art, music, publishing, and communications, Olu shares practical frameworks for marketing and business development. Each post is grounded in real practice and designed for those building lasting creative careers and organizations.

Recent Essays

• Images Are Manipulating You. Here’s How to Take Control.

• Stop Saving Museums. Start Transforming Them.

• I’ve Managed Crises You’ll Never Hear About. Here’s What I Know.