Olu & Company
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Vanity Projects

 

Vanity Projects

 
 

Curator Rita de Alencar Pinto chose Olu & Company to help launch Vanity Projects, a high-end nail salon that also features video art programming. With a strategy that leveraged the project’s appeal to both fine art and mainstream audiences, Olu & Company secured coverage on NY1, Refinery29, Forbes, PAPER, Elle, The Daily Beast, Racked NY and Time Out New York. This headline-making, thoughtfully positioned debut ensured Vanity Projects’ continued success.