Protocinema

Twenty years after its historic debut at the 4th Istanbul Biennial, Hale Tenger’s installation, “We didn’t go outside; we were always on the outside/We didn’t go inside; we were always on the inside,” was presented in New York in collaboration with Protocinema. Mari Spirito, Protocinema’s founder, hired Olu & Company to secure an exclusive announcement and review of the installation, as well as to secure additional long-form articles featuring herself. Olu & Company met these goals with ARTnews, Artforum, Hyperallergic, Artspace, Art in America and Modern Painters.