Olu & Company
01_Surface_Relations_Patrick_Gookin.jpg

Patrick Gookin

 

Patrick Gookin

 
 

When LA-based photographer Patrick Gookin self-published Surface Relations, a photobook composed entirely of images that he shot with an iPhone from his car, he reached out to Olu & Company to help get the word out in Los Angeles and New York. By building buzz around two release parties—the first at Virgil Normal in Silverlake, the second at Brooklyn’s Sunday Takeout—Olu & Company secured press on Teller, Art Zealous, Creative Boom, Humble Arts Foundation and the Village Voice. Additionally, Gookin was selected to host Instagram takeovers for Paper Journal and Humble Arts.