Olu & Company
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Halsey McKay Gallery

 Hilary Schaffner and Ryan Wallace, Founders, Halsey McKay Gallery. Photo: Eric T. White.

Hilary Schaffner and Ryan Wallace, Founders, Halsey McKay Gallery. Photo: Eric T. White.

 

Halsey McKay Gallery

 
 

In 2015, East Hampton gallerists Hilary Schaffner and Ryan Wallace, co-founders of Halsey McKay, approached Olu & Company for support promoting their spring and summer exhibition program. Olu & Company executed a sophisticated, multifaceted media relations strategy, which included writing a gallery narrative and short biographies of the owners, facilitating a photoshoot of new portraits, designing marketing collateral, planning a press breakfast to announce the spring/summer 2015 program and organizing press trips to gallery in East Hampton, NY. This extensive groundwork resulted in coverage from Interview, Refinery29, Artinfo, Artsy, Observer, Travel + Leisure and Paper.